Digital Real Estate: Exploring the Virtual Property Market


Digital Real Estate is anything that exists online and holds value, including websites, NFTs, virtual lands and even digital billboards. These can be sold for a profit at a later date, much like traditional property. As technology and the internet continue to evolve, digital real estate is sure to expand in new ways.

Buying and selling virtual land on the Internet is one of the most popular forms of digital real estate. This can be done for a variety of reasons, from generating income to securing an online identity. It can also be used to promote products and services. However, it is important to understand how this type of real estate works before deciding to invest in it. Read more

In addition to websites, other types of digital real estate include social media sites and e-commerce platforms. E-commerce websites are some of the most profitable digital real estate options because they can generate a steady stream of income each month from product sales. This is possible because customers are more likely to buy products and services online than in-store.

Another type of digital real estate is virtual spaces in video games. These can be purchased using virtual currency and sold to other players for a profit. Depending on the game, these spaces may have specific attributes, such as an ability to build a house or access special resources. However, the most valuable type of digital real estate is a website that attracts a large audience and earns money through advertising, affiliate marketing or sponsorships.

Lastly, mobile apps are another type of digital real estate that is very profitable. These apps can be developed for iOS or Android devices and are a great way to reach and interact with potential customers. They can be used to advertise products and services, or they can be designed to help people make informed purchasing decisions. They are also a great way to generate a consistent income from subscriptions and in-app purchases.

In order to identify the most prominent topics in digital real estate, a search was conducted on the Web of Science database using the keyword “Digital Real Estate.” A total of 616 publications were retrieved, with citation analysis revealing that Automation in Construction, Computers Environment and Urban Systems, Geocarto International, Geophysics and Remote Sensing, and Annals of the Association of American Geographers are the most productive journals for this topic. VOSviewer was also utilized to create a visualization map of the keywords that were most frequently mentioned in these publications. The size of the circles indicates the frequency of co-occurrence of the keywords, while the thickness of the lines shows the degree to which the words are connected.


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